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Each year, collegiate chapters of Industrial Design Society of America (IDSA) come together at a selected university to host design professionals and design students from around the Southeast. The purpose being to engage in student portfolio reviews, professional panels, workshops, and various design discussions.
In 2019, as Appalachian State University's IDSA Public Relations Coordinator, I had the privilege of creating wayfinding signage, social media and print campaigns for the event.
mood board
simple elements
Set in Boone, North Carolina, we wanted our graphics to reflect our environment--by using earth tones and paying homage to the Appalachian Mountains in our backyard.
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